HispanicBusiness

DATELINE: Santa Barbara, CA, 1979 – Newly founded Hispanic Business magazine creates a national identity for U.S. Hispanics by covering the Hispanic economy as one market instead of a series of local markets.

And now, in its own logical creation of a new national identity, the various parts of the groundbreaking Hispanic Business organization have come together under the banner of Hispanic Business Media.

Since the magazine´s founding, the concept of a Hispanic market has moved from the fringes to the mainstream, with the nation´s fastest-growing demographic now courted by every business and nonprofit with its eyes on the national market.

Hispanic Business magazine has reflected that maturing process, having first been in on the formation of the marketplace and then being there to guide it at every economic and political turn with fact-based analysis often derived from our proprietary research.

A year after its founding Jesus Chavarría, Hispanic Business magazine had a mailing list of nearly 25,000. Over the next decade, the magazine´s growth reflected the evolution of the U.S. Hispanic economy. While early articles and interviews focused on government-sponsored economic development programs, the entrepreneurial revolution of the 1980s saw a shift in interest to the start-up companies themselves. Management advice, trend tracking, and success stories served the small-business audience.

To measure the growth of the U.S. Hispanic economy, Hispanic Business devoted thousands of pages to directories, surveys, and charts. "Look at the numbers for the Top 50 Advertisers and media expenditures [in each year´s December issue], and you´ll see the growth of the Hispanic market," Mr. Chavarría suggests. "Those charts have become the most constant, accurate measurement of the Hispanic market." Major research stories include the Hispanic Business 500®, the Hispanic Business Fastest-Growing 100®, the Hispanic Business 100 Most Influential Hispanics® and the Top 50 Companies for Hispanics®.

And as the marketplace has adopted new models and grown new branches, so too has Hispanic Business.

INTRODUCING HISPANIC BUSINESS MEDIA

Technological innovations and the increasing prominence of the Internet in the 1990s prompted sweeping changes in the U.S. Hispanic economy. New media formats and changing consumer trends enabled Hispanic Business to launch cutting-edge new properties for a new generation of ambitious and tech-savvy Hispanic entrepreneurs. These new properties, including HispanicBusiness.com®, HispanTelligence®, Hispanic Business Events, and HireDiversity.com®, culminated in the introduction of Hispanic Business Media in 2005. Each addition represented the logical and timely extension of the mission first espoused by Mr. Chavarría in 1979 – to cover the Hispanic market like no one before or since.

With a total audience of over 2.1 million, Hispanic Business Media is the only integrated media company that delivers the entire spectrum of the premium Hispanic market, from up-and-coming entrepreneurs, ambitious middle managers, successful business executives at the top of public and private companies, as well as educators, government leaders, and officials in state, county, and municipal government agencies. As this powerful demographic increases its influence on the U.S. economy in the coming years, the relevance and dominance of Hispanic Business Media has never been more apparent.